This, my friends, is what we might call a marketing fail.
Really, this is so ridiculous that it's just comical. Watch the Dr. Pepper Ten TV ad for even more macho pretension. Roar! I am man! I throw footballs and shoot guns and get into fights! I drink only drinks with 10 manly calories (what the heck is that even supposed to mean? Who on earth came up with that as a tagline?). And ladies, sorry - we're out of luck. Dr. Pepper doesn't want us anywhere near their manly drink. It's back to girly cocktails and chick flicks for us, because we never drink non-diet pop or watch action movies. Ahem. But you know what, that's OK - I don't want to be near any of Dr. Pepper's drinks anyway.