Marketing Fail

In contrast to Marketing FTW! by the wine shop in my neighborhood, here's a marketing fail from the folks over at Disney:

Snow White Fruit Snacks

Remember Snow White? Remember the Evil Queen that wanted to kill her? Remember how that Evil Queen poisoned her with an apple?

Note that the box for the dried fruit snacks says, "No Sugar Added! No Preservatives, 100% Fruit!" That's great, but they don't mention anything about poison. Who wants a box?

Thanks to Michi for bringing this ridiculousness to my attention.


  1. I want to see Ariel's Little Mermaid fish sticks and Pumba's pork rinds.

  2. I think my inner graphic designer just took on a new project.

  3. This is a good reminder for all marketers, designers, and the entire marketing team. Well, mistakes do happen but it can be prevented.

    Chris, Cardiff web design

  4. This comment has been removed by the author.

  5. Wonderful blog! I found it while surfing around on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Appreciate it. internet marketing

  6. That is pretty funny. Definitely a marketing fail

  7. I have read your blog it is very helpful for me. I want to say thanks to you. I have bookmark your site for future updates. Pedro


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