Marketing FTW!

Monday morning it was 63°F. By 4:00pm, it was 94°F, the hottest it's been so far this year. For those of you that don't live here: No, it's not normal for summer temperatures in Chicago to fluctuate by 30°F in one day. On Tuesday, I was walking around the neighborhood when I saw this:

I'd be willing to bet that more than a few people decided to buy wine that day.


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