Vegetarian-Fed Beef

Look carefully at this ad for Laura's Lean Beef, found in the August 2011 issue of Family Circle:

Does it disturb anyone else that "vegetarian fed" is now a useful marketing phrase for an animal that is naturally vegetarian? We've turned herbivores into cannibals.

In a related note, this article from the New York Times is the primary reason why I usually avoid eating ground beef from normal grocery sources and opt instead for butchers who source their beef from local farms.


  1. This is a cool advertisement indeed. After all, beef are being fed by grass and vegetables right?

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