Kickapoo: Original USA Joy Juice Recipe
As seen in Singapore: "Kickapoo: Original USA Joy Juice Recipe." Given that I live in the US and I'd never heard of "joy juice" (I know what you just thought - this is a classy blog!), I inspected the can to discover that Kickapoo hails from Atlanta, Ga. A sip told me that "joy juice" was similar in flavor and mouthfeel to Mountain Dew. So, I thought, perhaps Kickapoo was a small, unknown company in the States that found a following in Asia?
"The two famous comic characters on the can are best buds Polecat and Hairless Joe from USA [sic]. They're the creators of the original Kickapoo Joy Juice, a magical concoction that leaves people all over the world happy and cravin' for more. Get that kick today!"
I was about to ask Atlanta readers if they'd ever heard of "joy juice," but a quick Google search turned up the tidbit that Polecat and Hairless Joe are indeed from the US - as fictional characters in the comic Li'l Abner. As for Kickapoo Joy Juice? In Li'l Abner, it was "a liquor of such stupefying potency that the hardiest citizens of Dogpatch, after the first burning sip, rose into the air, stiff as frozen codfish." Well, then. Not-Mountain Dew is rather disappointing in comparison.
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